ABSTRACT
The new age innovative approaches including information and communication technologies (ICTs) have the potential to provide varied solutions to the farming community like improving their capacity building towards high-value crops along with proper access to credit and markets, promoting better collaboration between the functioning agencies and so on. India is on a track to embark upon a “Cyber revolution” with effective extension advisory services (EAS) ICTs. Of late, the government is investing heavily on the Digital India program which helps leverage the potential of connectivity to enhance the services delivery mechanism in the country. Along with it, it can be an enabler in bridging the digital divide between urban and rural India along with an effective skill development program on a sustained basis for self-employment of the masses. It also has an ambitious initiative to include everyone digitally by 2019. The present paper deals with the innovative approaches of Bihar Agricultural University (BAU), Sabour in reaching the farmers with ease in the quickest possible time. The review is based on advancements after the year 2000. It discusses the role of Kisan Chaupal, Video confer-encing, community radio services, farmers’ helpline and related avenues in generating interest and promoting better extension among the farmers. The impact of these innovative experiments offered through ICTs is much more what could be attributed due to traditional means along with lowering of expenses incurred.
