ABSTRACT
This chapter argues that London Transport posters from 1908 to 1940 engage a modernist visual aesthetic to construct an image of urban green space that is removed from urban modernity while also firmly locating those spaces in London’s modern geography. The chapter locates posters’ unique position between high modernism and mass culture as modernist visions of urban green space addressed to a broad audience. The chapter considers not only the graphic design of these forms of park advertising but also considers how their address to mobile audience of commuters presents parks as both integral to London’s urban environment and as a recreational, pastoral elsewhere simultaneously.
