ABSTRACT
Effective information services support the mission of the university, increase productivity of the library’s clientele, improve credibility of the library and librarian, and produce strong advocates of library priorities within the university community. Methods of identifying user groups are described, as are examples of user-oriented services (instructional programs, reference service, computer searching, current awareness services, provision of documents, photocopy services, intra-university delivery, and collection development). The importance of communication skills in achieving these objectives is emphasized. Such key factors as selection and training of staff and the importance of well-informed interactions with other library staff are discussed.
