chapter
14 Pages

Marketing to Libraries: What Works? Adapting Marketing Strategy to Changes in the Library Community

WithNan Hudes

R. R. Bowker, K. G. Saur, Bowker-Saur, and D. W. Thorpe, under the umbrella of their parent Reed Reference Publishing, have traditionally had the library fìeld–academic, public, and special-as their primary market. With almost two hundred years combined national and international experience, we feel that we have something special to say about the needs of libraries and how to adapt marketing strategy to changes in the library community.