ABSTRACT

This chapter aims to help creatives find clarity if they are stuck or if they are moving in a new direction. The top right-hand box should have a heading that reads “NOT THAT,” the bottom left-hand box will read “MORE,” and the bottom right-hand box will read “LESS.” The creative process can get messy, but often forget that. In the outside world, we see finished projects and shiny, pretty objects. Some clients may want to make a “messy version” in their notebook or their journal where they dump ideas, but then they may want to make a “clean” version to hang on the wall by their desk to serve as a reminder.