ABSTRACT
Severe competition in the global hospitality industry gives a special importance to innovation practices as they contribute greatly to the differential marketing advantages and performance efficiency efforts of the international hotels. Therefore, the aim of this chapter is to provide a guiding lead to readers covering the issues as the goals, principles, characteristics, processes, types, and application areas of various innovation practices specific to international hospitality industry. The contents of the literature review on innovation management in international hotel industry chapter includes: the definition, principles, characteristics, advantages and disadvantages of innovation management, and innovation types with various framework categories and groups. The chapter covers the hotel attributes related to innovation, hospitality-specific definitions, sources, advantages, and challenges of innovation management in international hospitality industry. Hospitality innovation process and innovation motivators, innovation types in international hospitality industry, and levels of hospitality innovations are also included. The chapter concludes with the success factors, characteristics leading international hotels to innovation, and trends in the innovations of international hospitality industry.
