ABSTRACT
Currently, China represents the largest hotel property market in the world. Together with the North American market, the Chinese market incorporates an immense number of hotel projects in the pipeline or on their first management contract. While the major players in the industry have secured their share of the market, there is still plenty of space for small- and medium-sized enterprises. However, challenges exist for domestic and foreign companies to enter and expand in this market. The chapter considers the success factors for small- and medium-sized enterprises characterized in the literature. Based on exploratory inquiry-sourcing worldwide, a series of interviews with 18 senior managers, CEOs, or presidents of SME hotel management companies were conducted to shed light on the success factors for these companies in the Chinese market.
