chapter  1
22 Pages

Competitive business management and global competition. An introduction

ABSTRACT: Global markets redefine market-space competition and affirm a global business economy with distinctive traits including: resource management without physical and administrative boundaries; increasingly sophisticated products that rapidly become obsolete through easy imitation at a reduced cost; competitive interrelationships between transnational networks that go beyond multinational (or multidimensional) organizations – typically European – and linked to smaller market spaces; and finally, transforming national markets into complex socio-economic systems, where communication and distribution are global, nation-states are confronted with supranational organizations, and enterprises exercise multidimensional values of both responsibility and corporate social responsibility.