chapter  36
8 Pages

African Public Diplomacy

Between Deficiencies and Potential
WithBob Wekesa

This chapter addresses glaring deficits in the professional practice and academic scholarship of public diplomacy in Africa. The chapter uses public diplomacy with soft power tapped only intermittently. Interaction with literature from and on Africa in the two related fields indicates that public diplomacy is often studied and practiced on the basis of its subfields such as media and culture, while soft power tends to be much more generic. As the study of public diplomacy and soft power in Africa is essentially a work in progress, greater focus on soft power alone or the linkages between the two should be handled in future work.