ABSTRACT
The chapter surveys the field of public diplomacy (PD) in Latin America. In doing so, it highlights common traits shaping governmental public diplomacy in Latin America. It contends that PD in the region is either being discovered or rediscovered conceptually by ministries of foreign affairs and diplomatic practitioners as digital platforms have compelled foreign policy bureaucracies in each country to undertake the modernization of functions and objectives in the current technological environment. Lastly, the chapter will compare the use of social media—mainly Twitter—by four Spanish-speaking South American countries as a way to exemplify how PD has begun to be “ideationally” assimilated and new institutional practices emerge in Argentina, Bolivia, Chile, and Perú.
