ABSTRACT
This chapter explains behaviors to track at various stages and tools used to analyze Behavioral analytics (BA). It presents applications of BA and the companies that are using the concept of BA. The chapter discusses BA and various metrics to track BA of consumers purchasing products online and offline. BA is an upcoming research area in marketing and business that exposes perceptions of consumer behavior on online shopping and social websites. Shahriar and Wamba presented an interpretive framework that explores the definitional aspects, different characteristics, types, business values, and challenges of big data analytics in the e-commerce landscape. Data analytics deals with unstructured, semi structured-, and structured data. Companies such as Amazon, Google, CoolaData, and ISD Analytics are rigorously using BA to develop effective marketing strategies. The applications of BA in some key areas help in promoting business.
