chapter  2
25 Pages

The Campaign Team and Volunteer Organization

ByCatherine Shaw

The campaign team refers to all those who help organize your efforts: the committee, the treasurer, your volunteers, and each of the individual teams that oversee a portion of the campaign. The relatively small campaign committee serves two functions: it is a support group, both for itself and for the candidate or issue-based campaign; it is the primary source of expertise for the campaign. Using a committee to support works well if you have broad-based support up front, but it does not work at all if your support is marginal. The campaign manager is the single most important position in a campaign. The potential sources for campaign managers are development directors for local charities, private schools, or nonprofit organizations. The co-chairs should balance each other, in gender and in interests. Phone banks can be used throughout a campaign and are the most efficient way to retrieve information in a short time.