chapter  5
34 Pages


ByCatherine Shaw

This chapter suggests a number of ways to stretch your campaign dollars, no matter how many volunteers or friends with special talents you may have; eventually you will have to spend money to get your message out. Relationships that develop as a result of the candidate, the campaign team, your message, and your organization will bring in early money and early endorsements from individuals, companies, political action committees, and formal organizations. Early money is a way to communicate to the public that a cause or candidate has the necessary support to pull off a win. The urgency to raise money for media buys changes with each election cycle and is influenced by other races on the ballot that may be competing for media time. In a direct-mail fundraising piece, you might include a targeted letter, a campaign brochure, and a remittance envelope. Special events are campaign-sponsored activities intended to raise money and support for the campaign.