ABSTRACT
Creative consumption of modesty: the wig in a Jewish Israeli ultra-Orthodox community by Rakefet Erlich Ron. A study of Israeli Jewish ultra-Orthodox women who live under the influence of two worlds: their reclusive community and the secular society, within which they work and whose products they consume. It examines the relationship between these experiences by looking at the wig, which is mandatory for these women, according to strict religious rules. In points of sale of wigs and the places that maintain these wigs, the ultra-Orthodox and the consumerist worlds meet. This chapter interrogates the motives for purchasing a wig, the degree and level of freedom of women to act during the purchase, and their implications on the presentation of these women’s self in both worlds.
