ABSTRACT
Crowdfunding is facilitated by the extensive access to the internet and the widespread of social networking activities. Crowdfunding technique allows Small and Medium Enterprises (SMEs) and entrepreneurs the chance to raise funds for their ventures and projects using the internet to contact many individuals. From the marketing perspective, crowdfunding demonstrates the evolving role of the consumer in marketing relationships. Models of crowdfunding function as a donation-based fundraising device for SMEs/entrepreneurs’ creative projects or social causes to procure money from many individuals for a common goal usually organised through an online funding portal. Crowdfunding events have been enhanced by contemporary technological advances, which provide new opportunities and developments where consumers can utilise, generate, and adapt content and intermingle with other users through social networks. Crowdfunding technique allows SMEs and entrepreneurs the chance to raise funds for their ventures and projects using the internet to contact many individuals.
