ABSTRACT
This chapter presents gamification as a management control system approach for directing employees and other organizational stakeholders to pursue new strategic directions. It explains the interrelations between strategic renewal, environmental velocity, and management control using gamification. The chapter highlights that environmental velocity involves understanding industry changes in terms of its rate and direction of change. To understand how gamified approaches to strategic renewal would thus vary, it presents four types of environmental velocity are laminar, irregular, express, and turbulent based on combinations of its two defining aspects: rate and direction of change. The chapter also explains how gamified strategic renewal would vary to direct different organizational stakeholder behaviors to align with each type of environmental velocity. It explores how the different conditions associated with each type of environmental velocity influence the goals and mechanics, dynamics, and emotions of gamified strategic renewal.
