ABSTRACT

Haircare and psyche reciprocally reflect each other both positively and negatively (bad hair days). Contrary to the bad haircare and negligence of a depressed person or a man in grief, generally people tend to offer themselves the best of haircare when they are feeling happy or when they want to show their internal feelings to others through body language. This is particularly obvious during public appearances and important social gatherings (e.g., parties, marriage ceremonies). Haircare by itself can induce a state of self-confidence and may reflect social status. This may explain significant differences in shampooing regimens, which range from once or twice a week to once a day.