ABSTRACT
The classical music industry has undergone significant changes over the last few years. The consumption of recorded music has gone from physical to digital. The visual presentation of artists has become more modern and professional. Live presentations of classical music in unusual venues, such as clubs usually used for techno and electro music, have developed a new audience. But these changes only reflect the general conditions of the classical music scene. The musical content still remains in business-as-usual mode: traditional repertoire dominates both concert programs and recordings. New composers still don’t receive the attention they should. Christian Kellersmann emphasizes that making modern and contemporary content and compositions accessible to a large audience is a necessary next step for the classical industry. It is the only way to redefine the content-related relevance of classical music, which in turn will lead to long-term relevance.
