ABSTRACT
Executive coaching is an individual relationship between the coach and a client, based on the subject’s intrapersonal objectives within the organizational context. This is a special case within the business coaching model. Although both the organization and the manager must commit to coaching so that it can succeed, the idea of hiring a coach can proceed either from the human resources and leadership development programs or from the executives themselves. Changing a company’s culture to sustain it in the long run is not an easy task. The executive who likes to do it out of necessity or by conviction needs a coach or a consultant who knows the fundamentals and the stages of cultural reengineering very well. Many managers still act as though they believe that people have the same values they had in the twentieth century. These beliefs are no longer as effective at motivating staff. In the world, a clear change of focus is occurring in management.
