ABSTRACT
Music becomes an extraordinary thing that engages memory, initiating action for its ‘affordances’. There is substantial history on commercial appropriation of music for retail sensory perception and advertising in consumer behavior literature. Music as actant articulates intergenerational correspondence and nostalgic reflection, eliciting a mood while nurturing social bonds that maintain relationships between people, places and things. There is substantial history on commercial appropriation of music for retail sensory perception and advertising in consumer behavior literature. Narratives related combinations of emotional support woven into the braid of experience. Music nurtures mood, helping us to relax or to concentrate. And music is significantly agentic as therapy. Music provides the correspondence between people, places, things and continuity for social relationships, as heard in the poignant cultural and country-of-origin music relationships that reconnect listeners to relatives and beloved places. The future of music research is beginning to explore the full gamut of sound production and consumption.
