ABSTRACT
This chapter examines the existing Bahamian culture that is embodied in aspects such as ‘Junkanoo’, oral history, food, ‘talk’; a way of life that include commercial fishing that is quickly being deculturated and replaced by an engineered culture for tourist consumption, particularly in the form of ‘Junkanoo Carnival’. The strategy to promote Junkanoo Carnival, and in tandem with re-engineering of the physical space to resemble a tropical paradise, serves to restructure the tourism product to attract more tourists to the Islands of The Bahamas.
