ABSTRACT
In the age of new media, the cultural industry faces new challenges and has to adapt to new platforms, new technologies and a new way of thinking. New media have changed from a channel to a force that affects a number of traditional content industries of various forms of cultural products. These cultural industries include music, the performing arts, movies and television, etc., which directly originate from new media. Since 2014, many movies have been adapted from network plays/videos on the Internet, and they have achieved good box office performance, such as Old Boys, Pancake Man and Never Expected. This chapter explains the logical connection behind this cultural phenomenon from the perspective of the box office performance and the operational mode of film adaptation from online content.
