ABSTRACT
Netnographic research allows researchers to study the cultures and behaviour of online communities through a multitude of ways. Still in its nascency, this method allows scholars to mould its techniques to suit the study of a particular online culture and community. Moreover, it opens pathways to study marginalized and oppressed communities that are often difficult to access or navigate in the real world. In our research, we focused on the Dalits, who are at the bottom of the caste system and studied the way they use Twitter to present their perspectives and bring awareness to their experiences. Through this chapter, we present netnography as a viable research method and illustrate it with our experience.
