ABSTRACT

Corporate social responsibility (CSR) and the creation of new business models is an important source of sustainable competitive advantage and a key factor in improving results in terms of sustainable development. Stakeholder theory is one of the more dominant points of reference to the CSR idea. Dialogue with stakeholders is also becoming a common concept. Business practice indicates that some companies are unable or unwilling to consider the interests of different stakeholder groups. The aim of this chapter is to determine the relationship between CSR activities and dialogue with stakeholders and recognizing the level of implementation of CSR solutions. According to research results, the enterprises poorly identify needs and underestimate the importance of dialogue with stakeholders.