ABSTRACT

This chapter presents the results of research related to the relationship between the percentage share of enterprises using big data to conduct business analyses and the average results (gross, net, income tax) obtained by these enterprises. The analysis is broken down into employment size groups, PKD sections 2007, and voivodeships. The obtained results do not explicitly confirm the Solow productivity paradox concerning big data technology. They also indicate a broad diversity of its occurrence depending on the adopted division of the surveyed enterprises into groups. At the same time, the results of the research suggest that the factor that differentiates the surveyed companies most strongly in terms of the occurrence of the Solow paradox in relation to big data is the size of employment, while the voivodeship is the least differentiating factor.