ABSTRACT
Creating big data sets and aiming to use them to extract the sought knowledge is an obvious opportunity in the era of the digital economy where the users of digital technologies, both as consumers of digital content and services as well as employees and associates of the organizations, leave digital traces while using the common digital technologies. The purpose of this chapter is to depict the correlation between the use of big data in management, and the aspects of their ethical use in the context of risk and innovation in the organization. This chapter begins by discussing the place of big data in the concept of digital risk. Next, the problem of trust in big data and the process of building it were characterized. This chapter ends with an analysis of the impact of solutions in the field of big data ethics on organizational innovation and the balancing of the security of the organizations and the digital risk and innovation in organizations that utilize the concept of evidence-based management. The conclusion indicates the importance of the considerations made for management practice and the possibilities of resolving the conflict between risk and confidence in data, and innovative management of the organization.
