4 Pages

Review of Cabell’s Directory of Publishing Opportunities in Marketing (Eighth Edition).

David E. Cabell and Deborah L. English, editors; Brooke S. Abernethy, Assistant editor. Beaumont, TX: Cabell Publishing Company, 2001.
WithJ. David Lichtenthal

Within the industrial marketing area per se, full coverage is given to the Journal of Business-to-Business Marketing, Industrial Marketing Management, and the Journal of Business and Industrial Marketing. This coverage is placed in the topical area “Marketing Theory and Applications.” Many journal titles are listed more than once, which can have a positive effect if actively managed. This overlap allows for maximizing the likelihood of finding more outlets while forcing the consideration of more journals that will also be deemed superfluous. Cabell’s Directory of Publishing Opportunities in Marketing is required reading for junior faculty members and doctoral/masters students concerned with finding suitable publication outlets for their work. Veterans will find it useful for refreshing their perspective and learning about the newest entrants to the discipline.