ABSTRACT
Some research indicates that the majority of corporate managers, especially those at the operating level, regard ‘information overload’ as an academic, rather than a real issue. Galbraith viewed organizations as information-processing systems and called attention to the need to match an organization’s capabilities for processing information with the actual load encountered. When the two are not equal, either overload or underload results. Quantity is defined in terms of the perceived amount of messages received and sent within a certain period. In their studies of the 12 organizations, Chung and Goldhaber found that overload was a problem for managers in the organizations, but contrary to their hypothesis, there were no statistical differences across levels of management in terms of the quantity dimension of communication load. Construct validity was confirmed through exploratory factor analysis using an oblique rotation, using the Harris-Kaiser method with power set at 50.
