ABSTRACT
The field of psycholinguistics and the application of psycholinguistic theory to advertising and marketing communication has become a topic of great prominence in the field of consumer behavior. Psycholinguistic Phenomena in Marketing Communications is the first book to address the growing research in this area. This timely volume combines research conducted by current scholars as it demonstrates diversity of the field in terms of relevant topics and methodological approaches. It examines brand names and their semantic and sound-based impact; sentence structure and research in marketing communication; advertising narratives evoking emotional responses; the effects of empathy response on advertising; and the role of language and images in creation of advertising.
The book includes authors from a variety of fields, including mass communication, marketing, social psychology, linguistics, and neuropsychology. A range of perspectives is discussed, from qualitative text analysis to controlled psychological experimentation. Psycholinguistic Phenomena in Marketing Communications is intended for students and scholars in numerous disciplines, such as advertising, marketing, social psychology, sociology, and linguistics. It is also suitable for graduate courses in these disciplines.
TABLE OF CONTENTS
part I|100 pages
The Impact of Mere Words—Their Meanings and Sounds
chapter Chapter 1|20 pages
Linguistic Framing of Sensory Experience
chapter Chapter 2|16 pages
The Mental Representation of Brand Names
chapter Chapter 3|20 pages
Sounds Convey Meaning
chapter Chapter 4|20 pages
Phonology and Semantics in International Marketing
chapter Chapter 5|22 pages
Phonology, Morphology, and Semantics
part II|54 pages
Stringing Words Together—The Importance of Sentences
part III|92 pages
Stringing Sentences Together—Text and Narrative Analyses
chapter Chapter 10|26 pages
The Role of Language and Images in the Creation and Use of Advertising Myths
chapter Chapter 11|18 pages
Indexical and Linguistic Channels in Speech Perception
part IV|30 pages
Afterword