ABSTRACT
Although there are great potential benefits to companies of widening their target market to include older and disabled users, many companies still target a narrow range of users. The first half of the questionnaire sought to understand the respondent’s context, examining the company’s demographics and its current understanding of and response to inclusive design. This chapter presents intermediate results from the ongoing survey, describing the responses from the first 87 companies. Survey respondents were asked if they had heard of the terms “inclusive design”, “universal design” and “design for all”. The current situation is not as positive as might be expected from a sample with a degree of self-selection. The drivers identified by respondents indicate areas that it may be useful to focus on in efforts to encourage companies to take up inclusive design. The most commonly acknowledged barrier to inclusive design was the lack of time and budget to support it.
