ABSTRACT
This chapter takes a critical look at the very notion of adherence to health promotion. It discusses the certain specific empowering techniques might relate to a number of psychosocial and environmental factors governing health and illness related choices. The chapter also discusses the emotional states to health promotion programmes and explores the inter-relationship of Belief System and Motivation System in the context of some unpublished research undertaken by the subject of choice of infant feeding. A preliminary requirement for making empowered choices is, of course, possession of appropriate knowledge. The focuses on adherence to prescriptions for prevention and the adoption of prudent lifestyles but rather on the ways in which people may be helped to co-operate with both lay and professional health workers. Health is a positive state; quality of life and not merely quantity is important. It is an essential commodity which people need in order to achieve a socially and economically productive life.
