ABSTRACT
The programme manager, project managers and everyone working directly for them should not be too difficult to motivate because people are always excited by the prospect of taking a constructive part in a new venture. This chapter examines some of the theoretical aspects of motivating people in organizations. The work of Abraham Maslow theory asserts that all people are motivated to satisfy five human needs, beginning at the bottom level of the pyramid with the very basic needs for survival. These human needs are universal regardless of race, background, education or gender. Kurt Lewin hypothesized that human behaviour is a function of the person and the environment. He produced a model known as the 'SOBC sequence'. This shows how to consider and review individual human behaviour systematically in organizations with relevance to the four SOBC factor. A modification of the forceful approach to change just described is to use the 'carrot and stick'.
