ABSTRACT
About 1980 I made a drastic career change in that I began to think less in terms of a cross-cultural psychology and more in terms of a cultural psychology. This was a few years after I had been given a joint appointment with an Anthropology department and had been engaged in the study of psychological anthropology, becoming a co-editor of the first journal devoted to psychological anthropology. This tends to explain why I began to think of the idea of a cultural psychology. In a paper first presented at a cross-cultural conference in Honolulu in 1978, and published a year after (Price-Williams 1979) I re-introduced the concept of Cultural Psychology as a idea to be considered in its relationship to cross-cultural psychology. I later expanded the theme (Price-Williams 1980). In that paper I claimed that the idea of a crass-cultural psychology logically necessitated the anterior idea of a cultural psychology, but that the systematics of their relationship, and indeed to other methodological variants such as psychological anthropology, needed to be worked out. I returned once more to this subject in the contribution to Lindzey’s third edition of the Handbook of Social Psychology, where I actually called the chapter as “Cultural Psychology”(Price-Williams 1985), reinforcing the key idea that psychology operated within a cultural medium.
