Design as if people matter: Aesthetic guidelines for the wind industry*

Opinion surveys show that wind has high public support, but a worrisome NIMBY factor. This support erodes once specific projects are proposed. Because support is fragile and can be squandered by ill-conceived projects, the wind industry must do everything it can to insure that wind turbines and wind power plants become good neighbors. One means for maximizing acceptance is to incorporate aesthetic guidelines into the design of wind turbines and wind power plants.