ABSTRACT
The corner grocery and the conglomerate, the bakery, and the biotechnology company need, in the end, to achieve the same objective. The startup, of course, faces special hurdles and is not sufficiently integrated to provide us with opportunity to discuss full range of decisions facing the typical biotechnology manager. Biotechnology is such a powerful technology that it is being pursued commercially in almost every industrialized country. However, its emergence as an industry occurred in the United States and the largest concentration of biotechnology companies is still found there today. Teachers of business and management often use a very different technique, that of the fictional case history. Management decides what the company’s strategy will be, how it will utilize its resources and deploy its personnel. When events do not unfold according to plan, management has the flexibility to alter those plans. Managers who inspire excellence in others are performing the most important management task of all – they are exercising leadership.
