ABSTRACT
This chapter focuses on the ways in which the creation and engagement with media is embedded in the everyday lives of youth and family and becomes part and parcel of coming of age and the attendant project of the self in Western contexts such as Silicon Valley. The ‘moral economy of the household’ is expressed through the process of objectification, incorporation and conversion, wherein new media technologies become a normal and accepted part of everyday life; they become domesticated. A common transformation in household structure over the past few decades is the presence of media in the bedroom. Parents in Silicon Valley teach their children strategies to segment as a response to the rapid changes not only resulting from the convergence of new media platforms and the media ecology but also to the life stages and changes associated with the constitution of and power dynamics within the household.
