ABSTRACT
To present a radio program effectively one must develop the announcing skills, but there is more to announcing than that. One must also develop the skills necessary to complete the work well and to entertain the listeners, wherever and whenever they are listening. In this multiplatform media environment where the radio show may be heard in many devices, not just a traditional radio set, it is helpful to think of oneself as an audio content creator rather than just a radio presenter. This chapter explores this theme and looks at the aspects of presentation for announcers and good radio practices in general. There should never be any excuse for a presenter to mispronounce their call sign or to trip over the words of their positioning statement. These things should roll smoothly off the tongue. Radio presenters who want long term careers needs to build skills in photography, graphic design and skillful writing, as well as their primary skills in audio.
