ABSTRACT
It goes without saying that media, in its myriad forms, has become integrated into the fabric of our daily lives. Although much media research has focused on the cognitive and behavioral effects associated with media exposure, there is increasing attention to the role of emotion as both a cause and a consequence of media consumption (see Nabi 2009). For example, notable lines of media effects research have considered the use of media to regulate affective states (e.g., mood management) (Zillmann 1988), fright reactions to media content (Cantor 2002 this volume), and the persuasive effects of emotionally-arousing messages (e.g., Nabi 1999).
