ABSTRACT
This chapter presents a case study of a sport-for-development non-governmental organization (NGO) in Zambia. Sport is being recognized for the contribution it can make to Millennium Development Goals (MDGs), particularly as a potential tool for HIV/AIDS preventative programmes. Sports-orientated HIV/AIDS preventative programmes have become a valuable tool for reaching out to populations that are at risk, particularly those aged 15–24 years. The HIV/AIDS pandemic has so far proved to be the greatest pandemic the world has ever faced. Millions of lives both old and young have been lost across the globe but mostly in sub-Saharan Africa. Sports-based HIV/AIDS education programmes have become prominent among young people’s activities in the region’s deprived communities. The United Nations Inter-Agency Task Force for Sport for Development and Peace stated that such sports programmes are a powerful tool for mobilising societies to communicate key messages such as HIV/AIDS preventative messages (United Nations Inter-Agency Task Force 2003).
