ABSTRACT
Towards the end of the first decade of the new millennium ‘Bollywood’ can be seen as having gained unprecedented cultural legitimacy in India and worldwide.2 This is even apparent on the level of official representations of India, with stars dancing to film songs at the closing ceremony of the 2006 Commonwealth Games in Australia. With the new extension of legitimate culture beyond the boundaries of classical or folk into the realm of the popular, there is a sense that the culture of ‘the people’, ‘the masses’, is embraced, validated, approved. However, that 75,000 ‘bar girls’ who danced to Bollywood numbers in beer bars in Mumbai were made redundant in August 2005 following a virulent moral campaign indicates that areas of Bollywood culture exist that are by no means legitimised. Beginning with an examination of the Bollywood dance craze that has become one of the trendiest parts of globalised India and then moving onto ‘other’ arenas of Bollywood dance starting with the bar girls, this chapter seeks to problematise the question of ‘the people’ in Indian popular culture through an examination of hierarchies and processes of inclusion and exclusion at work within the popular sphere.3
