ABSTRACT
Around the world courses and textbooks on media ethics proliferate. A simple Google search yields over seven million hits. One can easily understand this growing interest in reflections on the moral issues that the ever-expanding use of media evokes. Among the factors are the industrialization and commercialization of media, the global proliferation of advertising, concerns about children’s use of the media, the political doctoring of the news and reporting about armed conflict. Among the topics in media ethics studies we find: undercover journalism, professional conduct and its self-regulation, the relations between journalists and PR professionals, conflicts of interest, deceptive reporting, the protection of privacy, the presumption of innocence, dealing with violence, gender and race reporting, truth and fairness. Raising the question of internationalizing media ethics studies poses three
sub-questions.
