ABSTRACT
On many occasions, museums are considered mediums for public messages. Although the history of the museum dates back to as early as 530 Bce (MacDonald 2006), the contemporary understanding of the museum comes from the period of the Enlightenment, during which museums became public institutions and acquired several different roles, including aspects relating to socialization and education as well as collecting, preserving and displaying collections. This changed again in the second half of the twentieth century when contemporary museums developed an increased coherence in relation to their various functionalities, represented by everyday cooperation at the organizational level and by the overlapping and co-occurring of various processes (e.g., digitalization, democratization and commercialization).
