ABSTRACT

Many of the environmental and social problems we face today are symptoms of a deeper systemic failing: a dominant cultural paradigm that encourages living in ways that are often directly counter to the realities of a finite planet. This paradigm, typically referred to as 'consumerism,' has already spread to cultures around the world and has led to consumption levels that are vastly unsustainable. If this pattern spreads further there will be little possibility of solving climate change or other environmental problems that are poised to dramatically disrupt human civilization. It will take a sustained, long-term effort to redirect the traditions, social movements and institutions that shape consumer cultures towards becoming cultures of sustainability. These institutions include schools, the media, businesses and governments. Bringing about a cultural shift that makes living sustainably as 'natural' as a consumer lifestyle is today will not only address urgent crises like climate change, it could also tackle other symptoms like extreme income inequity, obesity and social isolation that are not typically seen as environmental problems. State of the World 2010 paints a picture of what this sustainability culture could look like, and how we can - and already are - making the shift.

part 1|18 pages

The Rise and Fall of Consumer Cultures

part 2|33 pages

Traditions Old and New

chapter 4|6 pages

Elders

A Cultural Resource for Promoting Sustainable Development

part 3|28 pages

Education's New Assignment

part 4|33 pages

Business and Economy

chapter 11|5 pages

Sustainable Work Schedules for All

chapter 13|7 pages

Social Entrepreneurs

Innovating Toward Sustainability

chapter 14|6 pages

Relocalizing Business

part 5|32 pages

Government's Role in Design

chapter 17|5 pages

Building the Cities of the Future

chapter 18|5 pages

Reinventing Health Care

From Panacea to Hygeia

chapter 19|6 pages

Earth Jurisprudence

From Colonization to Participation

part 6|21 pages

Media

chapter 20|6 pages

From Selling Soap to Selling Sustainability

Social Marketing

chapter 22|6 pages

Music

Using Education and Entertainment to Motivate Change

part 7|20 pages

The Power of Social Movements