ABSTRACT
With access to almost anything they want, people in the developed world are engaged in a quest to satisfy their psychological needs such as inspiration, belonging to a meaningful community and meaning in general (Nijs and Peters 2002; Ter Borg 2003). It is particularly in the experience environment of free time, that leisure and tourism experiences have become a basic contributor to the quality of life (Csikszentmihalyi and Hunter 2003; Richards 1999; Urry 1990). People wonder whether they should spend their next couple of days off in the mountains or in the city, which culture they have not explored yet, what cuisine they would like to try now, whether they should try a boutique hotel, a design hotel or an ice hotel and what would really make their trip memorable.
