ABSTRACT
Laczniak, Klein, and Murphy (Chapter 7, this volume) introduce us to Caritas in Veritate (CiV) (Pope Benedict XVI 2009) and connect it to the broader exposition on Catholic Social Teaching (CST) in Klein and Laczniak (2009). The authors' intention is to promulgate CST as a normative ethical theory that can be studied, understood, and accepted outside the confines of Catholicism to address issues in marketing and business. I will comment on whether or not CiV or CST offers a prima facie case for or against marketing; the role of the individual as an ethical consumer, manager, or investor; and challenges to the greater study or acceptance of CST as a normative ethical theory.
