ABSTRACT
In March 2002, Mayor Glenda Hood of Orlando, Florida, gave her annual state-of-the-city speech to an assembly of local politicos, real-estate developers and local celebrities. Before extolling the virtues of her municipal stewardship over the course of three-and-a-half terms in office, she revealed her vision of Orlando. Hood first observed that:
there are few names that cross international barriers, … names that know no race, color or economic status. Coca Cola is one such name. McDonalds is another. From Fargo, North Dakota, to Osaka, Japan, and everywhere in-between, these names resound in an international language.
