ABSTRACT

There were several practitioner speakers but the most impressive was the young man from a large well-known multinational. He was very good. He looked good. His talk was persuasive and his overhead transparencies colour co-ordinated with his tie. He was well groomed with a Kurt Russell haircut and an all-American smile. He demonstrated by reference to slide after slide that his company was doing well in Costa Rica. He showed us targets and how the company had exceeded them. He told us his corporation was good for Costa Rica and then showed us slide after slide to demonstrate how and why. His company was making things better for the local people. He was an emissary for good. He brought a commitment to corporate values.