ABSTRACT
This chapter sets out to investigate certain features of the language of the tabloid press and the political implications of that language as it moves into the twenty-first century.The continuing effectiveness of this language in commercial and political terms is dependent upon its genres and styles of language appropriated from vernacular and everyday culture.The tabloid press in Britain, despite its very contemporary appeal, retains a certain continuity in format, content and language with older forms of popular printed entertainment such as chapbook, ballad, almanac and broadside.This is evident from its reliance on heavy black type, outsize headlines and the dominance of illustration to its inclusion of gossip and sensationalism.
