ABSTRACT
In this chapter the reader will gain an understanding of:
why British private health care operators are looking to overseas markets
how desk research can be carried out to explore investment opportunities using Thailand as a case study
the political and legal context of health care in Thailand
the private health care market in Thailand and the opportunities for investment
how consumer surveys and country research can be undertaken to further evaluate these opportunities
the main differences between the UK and Thai private health care markets and the implications for British companies.
