ABSTRACT
This chapter looks at subculture as agency that allows African youth to make deliberate choices regarding narratives, images and texts to construct their identities through social media. Within the social media realm, one would then expect that youth in sense have a subculture as Africans who happen to have access to mobile phones, the Internet and other digital modes through with they can tell their own stories. African youth, through the power of social media, are beginning to take control of their global identity. Social media has become global enterprise, and, as result, it affords its users a host of new opportunities. The best way to understand social media is as reflection of dominant culture. Social media is replete with its own form of communication and patterns of behaviour, which all derive from the dominant culture. As social media reflects dominant culture, it also creates hybrid global culture that is combination of cultures that exist in various countries and continents.
